94% of businesses invest in some form of Competitive Intelligence.
Competitive intelligence enables companies to save money, increase profits, and outmaneuver competitors.
Here’s how.
1. Competitor Assessment
Competitor Assessment gathers data used to direct future strategies. It is also assesses your organization’s strengths and weaknesses to form winning strategies.
2. Product Evaluation
Product Evaluation requires a detailed look at your products and services and how they compare to your competitor’s. Your goal is to increase the value you can give to your user.
3. Market Analysis
Determine where your customers are most active. Analyze your assets and media buys to find your current market focus. Once you have an idea of where prospects are most active, you can align more of your resources.
4. Customer Insight
Buyer personas help you understand who your customers are. Surveys, polls, and customer participation help you understand your customers. Finding out why your customers choose your product enables you do to out-perform your competitors.
With fact-based, real-time competitive intelligence companies make better decisions that save time, money, frustration, and resources.
Is your company part of the 94%?